The Rag was an underground newspaper published in Austin, Texas from 1966-1977. The sixth member of the Underground Press Syndicate, and the first underground paper in the South, The Rag was one of the most important of the Sixties underground papers, known for its unique blend of radical politics, alternative culture, and humor. 

Artist Jim Franklin—whose surrealist armadillos helped to place the cute little armored critters right up there with the longhorn as a symbol of Texas—designed many of the paper's covers